Print media that taps into the web
Marketing materials your audience taps to keep in touch online.
Impressions evaporate. Paper gets discarded.
You spend real money to reach people — in ads, at events, in print — and most of it ends up in the trash. Bots click. Humans scroll past. Flyers get recycled. You can't name who saw you, verify who actually paid attention, or follow up with the people who did.
Every channel measures attention with a proxy that leaks.
Email "open rates" used to hint at who cared — until Apple Mail Privacy Protection started auto-loading tracking pixels, making every open look identical. Ad impressions get served to bots as often as humans. Printed swag goes home in the tote and out with the recycling. Every channel counts something adjacent to attention — opens, impressions, prints distributed — but never attention itself. You pay for proxies that fade.
A physical bridge to your online presence.
Mycelium prints NFC-enabled cards, flyers, and signage — marketing materials your audience taps with their phone to open your website. Where tap-to-pay hands over money, this is tap-to-pay attention: the same quick gesture, a different payload. Every tap lands in a trust-weighted graph of real humans — a map of connections showing how people, events, and content relate. Where a spreadsheet shows rows, a graph shows the paths between them: who engaged with whom, what surfaced from which room.
When someone claims one of your cards, it becomes theirs — a digital business card they can tap onto the next person's phone, powered by kit. Your brand travels on every share, into rooms you never entered.
Mycelium reimagines what print can be.
We replace junk mail with mail-order art. Coupons with rewards cards. Paper business cards with ones that tap into a digital domain users keep.
We put the brand on it quietly and make the artifact itself worth keeping. Every piece of print is an on-ramp—a tap away from your website, your offer, your next conversation. And every tap is logged in a graph that can't be gamed, faked, or clicked by a bot. Engagement becomes evidence.
Web cookies you actually want to keep.
What you get.
Specific. Measurable. Verifiable.
Evidence
Attention becomes evidence. Who paid attention, when, where, how — from real taps in real rooms. No click fraud. No bots.
Position
A verifiable, trust-weighted standing in the graph. A dropped pin on a map that gains in value with every tap.
Intros
Consented, contextualized, warm. Real people who paid attention and opted in — not a cold list.
Reach
Your reach travels home with the cards people kept. Every tap from their next room is more attention.
How it works.
The mechanism is simple: print media with an NFC chip inside, a phone tap, a webpage opening. The rhythm plays out in three moments:
Seed
Pre-distribution
Your artwork, our press. Print, encode, ship.
Bloom
Live
Tap, connect, conversations land in the graph.
Harvest
Post-distribution
Brokered intros, segmented report, compounding reach.
An opinionated approach to print.
Beautiful physical media people want to keep.
Not junk mail. Mail-order art.
Not single-use coupons. Durable rewards cards.
Not paper business cards. Reusable ones that tap.
Not tap-to-pay. Tap-to-pay attention.
Marketers have been trained to treat print as a canvas for logos.
We flip that. Keep the branding discreet. Make the artifact itself worth keeping. Put the on-ramp to your online presence inside something people actively want to own. The brand rides along—and rides further, because the artifact doesn't get thrown away.
Build a cart. We'll build a quote.
Every campaign is different. Pick what matters before, during, and after your event. Then refine with shape, scope, and add-ons below. We reply with a quote tailored to your picks — typically within one business day.
Why isn't the pricing on the site?
We're not hiding prices. We keep them off the public site because the right number depends on what you actually need: how many cards, which finishes, how many intros, which events, how long. Even just printing cards requires a look at the design and finishing before we can quote. The rate card is a real document—we send it when we reply to your cart, typically within one business day.
Before the event — Seed
Your artwork, our press. Print, encode, ship.
Co-branded label cards
Your logo on a printed label affixed to Mycelium cards
Sponsor-branded cards
Your design on the front, Mycelium mark discreet on the back
Fully custom cards
Your design, front and back
Premium finishes
Foil, emboss, or spot-UV on any card run
Premium stocks
Metal, wood-veneer, or translucent card options
NFC stickers
Lower-cost form factor, affixable to name tags or other media
Alternate form factors
Flyers, lookbooks, event programs with NFC embedded
During the event — Bloom
Tap, connect, conversations land in the graph.
Listed in event directory
Your brand in the event's searchable directory, indexed long after doors close
Sponsor attribution
When attendees claim their cards, they see you as the presenting brand
Persistent profile
Branded profile presence that persists 12 months after the bloom
Named in permanent record
Attribution in the bloom's permanent archive — attendees can find you months after the event
Sponsored themed corpus
Curated content collection on a topic relevant to your brand
Featured placement
Attendees searching relevant topics see your content first
Trust-graph endorsement
Formal edge in the graph from the community maintainer
Speaking slot
Yours if your topic fits the bloom's curation. Ask and we'll tell you.
Named chapter
Your sponsorship becomes a durable, named part of the community record
Tailored listening
Specify keywords, themes, or semantic patterns. Real-time alerts during the bloom.
Priority matching
Your offerings surface first to attendees whose declared intents match
After the event — Harvest
Your content becomes a path attendees return to and collaborate on. To keep in touch after — kit.
Engagement dashboard
Live, ongoing view of how your presence is performing
Prism report
What resonated, conversation graph, topics that surfaced, shareable record
Segmented report
Broken down by intent, role, engagement depth
Cardholder list
Attendees who claimed cards with your sponsor attribution
Findings report
Post-event intelligence brief compiled from keywords and themes you specified
Recap inclusion
Featured in the post-event recap artifact
Brokered intros
Consented, contextualized, both parties opt in
Content syndication
Your whitepapers, talks, videos indexed and actively surfaced
Co-authored content
Blog, video, whitepaper, or study guide jointly produced with community leaders
Bring your own content
Sponsor-provided material added to the bloom corpus
Refine your order Relationship shape, scope of service, add-ons, custom requests
Partnership shape
What kind of relationship are you looking for?
Single event
One bloom, package approach
Multi-event pack
3, 6, or 12 blooms, volume discount, priority access
Monthly retainer
Ongoing graph access plus intros without event commitment
Substrate partnership
Deepest tier, quarterly strategy, roadmap input, custom integration
Rate lock
Hold today's rate through the first year of renewals
Something else
Tell us what kind of relationship you're thinking about
Scope of service
How much of the work do you want to do yourself?
Self-serve
You design the print, we print, encode, and ship
Design assist
We help with art direction on the print
Managed campaign
We design, deploy, measure, and iterate end-to-end
Quick add-ons
Anytime, anywhere in your cart
+100 more cards
Top-up on any print order
+3 intros
Additional matches on top of what's already in your cart
Extra content piece
One additional co-authored blog, video, or whitepaper
Anything else
We missed something
Custom request
Tell us what else you want
One substrate. Many blooms.
Use smart print media as the on-ramp to your marketing funnel.
Event sponsorship 
Event sponsorship Show up at events without the usual burn.
Sponsor the art, not the banner. Attendees take home print media they actually want, with your brand embedded discreetly. Every tap on that art is a tracked, verifiable engagement that feeds your funnel for the next 30 days and beyond.
B2B platform onboarding 
B2B platform onboarding Turn a business card into a free trial.
For platforms with credit-based or token-based pricing, a tap can provision starter credit. The print artifact is the coupon, the onboarding flow, and the funnel entry point at once. Campaign-printable at scale.
Commercial real estate 
Commercial real estate Drive traffic in. Reward the regulars.
Cards distributed outside a property drive foot traffic in. Inside, tenants use the same cards as a loyalty layer. Every tap is attribution that property managers couldn't get before.
Hospitality and nightlife 
Hospitality and nightlife Tap-to-claim flyers. Return-visit rewards.
Restaurants, bars, venues replace paper flyers and disposable coupons with tap-enabled cards that recognize repeat visitors. Every visit becomes a graph edge. Every return is measurable.
Community and conference 
Community and conference A room that knows itself.
Attendees take home a reusable NFC card that opens their own Mycelium account. They list the intents they showed up with, and the graph surfaces mutual matches in real time—a guided directory for a 300-person room. They leave reviews on the talks, ask questions of the speakers, and post announcements that live in the persistent tree. The community's shared memory accrues—bloom by bloom.
Organic ambassadors 
Organic ambassadors A CRM attached to the user, not the brand.
Mycelium helps brands find ambassadors organically by engaging in person then persisting in conversation as they pass through digital spaces. The user is in the driver's seat, the brand comes along for the ride. A new trust dynamic, presently untapped in a world full of saturated marketing channels.
Questions we hear most.
How do I know what the harvest is actually worth?
After the bloom, you receive a formal harvest report with measurable engagement data: how many attendees engaged with your content, what they asked, which intents matched your offerings, which introductions were brokered, which offerings were saved to personal corpora. You can audit the value directly. Unlike banner impressions, the value is specific and measurable.
What makes the engagement data trustworthy?
Every edge in the graph traces back to a real human tapping a physical card in a physical place. No click fraud, no bot impressions. Engagement becomes evidence.
Why a tap instead of a QR code or URL?
NFC is a 2-second tap. QR is a 15-second scan-then-type. At a live event with 100+ attendees, that delta is the difference between 80% engagement and 20% engagement. The cards are the physical anchor that makes Mycelium a cyber-physical system rather than another SaaS product.
What if an attendee's phone doesn't tap?
Every card also carries a printed URL/shortcode so non-NFC users can join manually. Mycelium provides a pre-event announcement explaining how to enable NFC on major phone models (most phones have it on by default). kit has been running NFC at 26 events with 70+ active users—the friction has been manageable in practice.
Who owns the card after the event?
The attendee owns the card and the Mycelium account it unlocks. Your brand rides along on the artifact, and every tap is logged on a graph the attendee keeps adding to. Ownership is why the card doesn't end up in the trash.
Is my engagement data private?
Aggregate engagement data is shared with you. Individual attendees' names and contact information are not shared unless they explicitly opt in through the Mycelium introduction flow. Brokered introductions always require explicit consent from both parties.
What counts as a brokered introduction?
An introduction is brokered when Mycelium matches a declared intent from a community member against your offering, proposes the match to both parties, and both parties agree to proceed. The introduction is delivered with context—what the member declared, why Mycelium matched. Both parties commit to engage in good faith. Not a cold email dropped in an inbox—a warm, contextualized, consented connection.
Let's build your quote.
Send us your cart. We respond with a quote and a conversation.