Print media that taps into the web
Through smart phone NFC
Impressions evaporate. Cards get discarded.
You spend real money to reach people—in ads, at events, in print—and most of it ends up in the trash. Click fraud, bot impressions, flyers in the recycling. You can't name who actually saw you, verify who actually engaged, or follow up with the people who did.
The whole marketing stack is built on ephemeral proxies.
Email open rates inboxes hide. Impressions that fade with the feed. Printed swag attendees politely pocket and forget. You pay for attention that disappears—and no record you can trust.
A physical bridge to your online presence.
Beautiful physical media people want to keep. A discreet tap opens your web resource. Every interaction lands in a verifiable, trust-weighted graph of real humans in real rooms.
Mycelium reimagines what print can be.
We replace junk mail with mail-order art. Coupons with rewards cards. Paper business cards with ones that tap into a digital domain users keep.
We put the brand on it quietly and make the artifact itself worth keeping. Every piece of print is an on-ramp—a tap away from your website, your offer, your next conversation. And every tap is logged in a graph that can't be gamed, faked, or clicked by a bot. Engagement becomes evidence.
Web cookies you actually want to keep.
What you get.
Specific. Measurable. Verifiable.
Evidence
Engagement becomes evidence. Who engaged, when, where, how—from real taps in real rooms. No click fraud. No bots.
Position
A verifiable, trust-weighted standing in the community graph. A dropped pin on a map that gains in value with every tap.
Intros
Consented, contextualized, warm. Real people who opted in—not a cold list.
Reach
Your print media travels with the people who keep it. Every tap extends your reach into their next room.
How it works.
Seed
Pre-distribution
Your artwork, our press. Print, encode, ship.
Bloom
Live
Tap, connect, conversations land in the graph.
Harvest
Post-distribution
Brokered intros, segmented report, compounding reach.
An opinionated approach to print.
Stop printing disposable. Start printing art people want to own.
Not junk mail. Mail-order art.
Not single-use coupons. Durable rewards cards.
Not paper business cards. Reusable ones that tap.
Marketers have been trained to treat print as a canvas for logos.
We flip that. Keep the branding discreet. Make the artifact itself worth keeping. Put the on-ramp to your online presence inside something people actively want to own. The brand rides along—and rides further, because the artifact doesn't get thrown away.
Build a cart. We'll build a quote.
Every engagement is different. Pick what matters—before, during, and after the event. Plus the relationship shape and scope of service. Submit the cart, we come back with a proposal tailored to you.
Why isn't the pricing on the site?
We're not hiding prices. We keep them off the public site because the right number depends on what you actually need: how many cards, which finishes, how many intros, which events, how long. Even just printing cards requires a look at the design and finishing before we can quote. The rate card is a real document—we send it when we reply to your cart.
Before the event — Seed
Your artwork, our press. Print, encode, ship.
Co-branded label cards
Your logo on a printed label affixed to Mycelium cards
Sponsor-branded cards
Your design on the front, Mycelium mark discreet on the back
Fully custom cards
Your design, front and back
Premium finishes
Foil, emboss, or spot-UV on any card run
Premium stocks
Metal, wood-veneer, or translucent card options
NFC stickers
Lower-cost form factor, affixable to name tags or other media
Alternate form factors
Flyers, lookbooks, event programs with NFC embedded
During the event — Bloom
Tap, connect, conversations land in the graph.
Listed in event directory
Durable record of your presence
Sponsor attribution
When attendees claim their cards, they see you as the presenting brand
Persistent profile
Branded profile presence that persists 12 months after the bloom
Named in permanent record
You're part of the durable community archive
Sponsored themed corpus
Curated content collection on a topic relevant to your brand
Featured placement
Attendees searching relevant topics see your content first
Trust-graph endorsement
Formal edge in the graph from the community maintainer
Speaking slot
Subject to curation
Named chapter
Your sponsorship becomes a durable, named part of the community record
Tailored listening
Specify keywords, themes, or semantic patterns. Real-time alerts during the bloom.
Priority matching
Your offerings surface first to attendees whose declared intents match
After the event — Harvest
Your content becomes a path attendees return to and collaborate on.
Engagement dashboard
Live, ongoing view of how your presence is performing
Prism report
What resonated, conversation graph, topics that surfaced, shareable record
Segmented report
Broken down by intent, role, engagement depth
Cardholder list
Attendees who claimed cards with your sponsor attribution
Findings report
Post-event intelligence brief compiled from keywords and themes you specified
Recap inclusion
Featured in the post-event recap artifact
Brokered intros
Consented, contextualized, both parties opt in
Content syndication
Your whitepapers, talks, videos indexed and actively surfaced
Co-authored content
Blog, video, whitepaper, or study guide jointly produced with community leaders
Bring your own content
Sponsor-provided material added to the bloom corpus
Partnership shape
What kind of relationship are you looking for?
Single event
One bloom, package approach
Multi-event pack
3, 6, or 12 blooms, volume discount, priority access
Monthly retainer
Ongoing graph access plus intros without event commitment
Substrate partnership
Deepest tier, quarterly strategy, roadmap input, custom integration
Rate lock
Hold today's rate through the first year of renewals
Something else
Tell us what kind of relationship you're thinking about
Scope of service
How much of the work do you want to do yourself?
Self-serve
You design the print, we print, encode, and ship
Design assist
We help with art direction on the print
Managed campaign
We design, deploy, measure, and iterate end-to-end
Quick add-ons
Anytime, anywhere in your cart
+100 more cards
Top-up on any print order
+3 intros
Additional matches on top of what's already in your cart
Extra content piece
One additional co-authored blog, video, or whitepaper
Anything else
We missed something
Custom request
Tell us what else you want
One substrate. Many blooms.
Use smart print media as the on-ramp to your marketing funnel.
Event sponsorship 
Event sponsorship Show up at events without the usual burn.
Sponsor the art, not the banner. Attendees take home print media they actually want, with your brand embedded discreetly. Every tap on that art is a tracked, verifiable engagement that feeds your funnel for the next 30 days and beyond.
B2B platform onboarding 
B2B platform onboarding Turn a business card into a free trial.
For platforms with credit-based or token-based pricing, a tap can provision starter credit. The print artifact is the coupon, the onboarding flow, and the funnel entry point at once. Campaign-printable at scale.
Commercial real estate 
Commercial real estate Drive traffic in. Reward the regulars.
Cards distributed outside a property drive foot traffic in. Inside, tenants use the same cards as a loyalty layer. Every tap is attribution that property managers couldn't get before.
Hospitality and nightlife 
Hospitality and nightlife Tap-to-claim flyers. Return-visit rewards.
Restaurants, bars, venues replace paper flyers and disposable coupons with tap-enabled cards that recognize repeat visitors. Every visit becomes a graph edge. Every return is measurable.
Community and conference 
Community and conference A room that knows itself.
Attendees take home a reusable NFC card that opens their own Mycelium account. They list the intents they showed up with, and the graph surfaces mutual matches in real time—a guided directory for a 300-person room. They leave reviews on the talks, ask questions of the speakers, and post announcements that live in the persistent tree. The community's shared memory accrues—bloom by bloom.
Organic ambassadors 
Organic ambassadors A CRM attached to the user, not the brand.
Mycelium helps brands find ambassadors organically by engaging in person then persisting in conversation as they pass through digital spaces. The user is in the driver's seat, the brand comes along for the ride. A new trust dynamic, presently untapped in a world full of saturated marketing channels.
Questions we hear most.
How do I know what the harvest is actually worth?
After the bloom, you receive a formal harvest report with measurable engagement data: how many attendees engaged with your content, what they asked, which intents matched your offerings, which introductions were brokered, which offerings were saved to personal corpora. You can audit the value directly. Unlike banner impressions, the value is specific and measurable.
What makes the engagement data trustworthy?
Every edge in the graph traces back to a real human tapping a physical card in a physical place. No click fraud, no bot impressions. Engagement becomes evidence.
Why a tap instead of a QR code or URL?
NFC is a 2-second tap. QR is a 15-second scan-then-type. At a live event with 100+ attendees, that delta is the difference between 80% engagement and 20% engagement. The cards are the physical anchor that makes Mycelium a cyber-physical system rather than another SaaS product.
What if an attendee's phone doesn't tap?
Every card also carries a printed URL/shortcode so non-NFC users can join manually. Mycelium provides a pre-event announcement explaining how to enable NFC on major phone models (most phones have it on by default). kit has been running NFC at 26 events with 70+ active users—the friction has been manageable in practice.
Who owns the card after the event?
The attendee owns the card and the Mycelium account it unlocks. Your brand rides along on the artifact, and every tap is logged on a graph the attendee keeps adding to. Ownership is why the card doesn't end up in the trash.
Is my engagement data private?
Aggregate engagement data is shared with you. Individual attendees' names and contact information are not shared unless they explicitly opt in through the Mycelium introduction flow. Brokered introductions always require explicit consent from both parties.
What counts as a brokered introduction?
An introduction is brokered when Mycelium matches a declared intent from a community member against your offering, proposes the match to both parties, and both parties agree to proceed. The introduction is delivered with context—what the member declared, why Mycelium matched. Both parties commit to engage in good faith. Not a cold email dropped in an inbox—a warm, contextualized, consented connection.
Let's build your quote.
Send us your cart. We respond with a quote and a conversation.